One major issue confronting Alicia Smithfield is that employees are feeling overworked and losing satisfaction in the work they are doing. They believe their basic needs are not being addressed. How can this issue be solved using the provided consultant's background and theories?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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SMITHFIELD'S CUSTOM FURNITURE:

It is 1901. Alicia Smithfield, daughter of the founder of Smithfield Custom Furniture, just inherited the company. She is the only surviving heir to the furniture empire her father built.  

Headquartered in upstate New York, the company has grown significantly over the past 60 years. Began in a shed built next to his log cabin, Jonas Smithfield's quality furniture developed a huge following among New York City's wealthiest residents.

After being educated in the best business schools in Europe and America, Alicia has run the business side-by-side with her father for the past 15 years. When there were many issues confronting the business, a tree being felled took an unexpected route and brought Jonas' life to a surprising end.

The company had just moved to a facility large enough to house its workers: 10 carpenters; 5 furniture designers; 5 wood finishers (varnish and dye experts); 10 machine operators to assist with the various equipment needed to cut the wood into various designs, polish and sand the wood; 5 mechanics to keep the vehicles (5 trucks) and boats (7) that transported wood from upstate New York and Canada to the work area in good repair; 15 lumberjacks who cut wood in nearby areas and moved it downriver by boat or over the rugged highway by truck; and 5 office personnel who assisted with filing, invoicing, drafting and responding to correspondence, handling customer inquiries, and performing other necessary office functions. More than half of these employees were hired in the past 5 years.

Consultant: Henry Gantt

The Gantt chart is a tool that provides a visual representation of what occurs over the course of a project. The focus of the chart is the sequential performance of tasks that make up a project. It identifies key tasks, assigns an estimated time to complete the task, and determines a starting date for each element of a task. Gantt differentiated between a terminal element that must be completed as part of a larger task. The related terminal elements together created what he called the summary element.

The Gantt chart has multiple benefits for project management:

  • It aids in the breakdown of tasks into specific elements.
  • It allows for the monitoring of projected timelines.
  • It identifies which tasks are dependent upon a prior task or element and which are independent and can be completed at any time.

Let’s apply the Gantt chart principles to a simple project. Imagine that you want to paint a room. The summary element is the finished, painted room. The individual terminal tasks might include calculating the square footage of the room, preparing the walls, choosing the paint, purchasing the paint, putting down the drop cloth, taping the windows, applying the paint, and final cleanup. Some of these elements are independent, and some elements are dependent upon others. Purchasing the paint is dependent upon knowing the square footage and choosing the paint color. Before painting can start, the walls must be prepared and the paint must be purchased. But purchasing the paint is not dependent upon preparing the walls—these tasks could be started at the same time.

Gantt also promoted the task and bonus plan that modified Taylor’s “a fair day’s pay for a fair day’s work” premise. Gantt wanted to establish a standard (average) time for a piece of work or task. Then, if a worker took more that the standard time, his pay was docked. But if he took less time, he was paid for the additional pieces of work and a bonus of up to 20 percent more. Also known as the progressive rate system, this plan was preferred by workers who were willing to work harder for additional wages.

Although Gantt is not the best known of the classic management theorists, many of his ideas are still being used in project management.

Problem:

One major issue confronting Alicia Smithfield is that employees are feeling overworked and losing satisfaction in the work they are doing. They believe their basic needs are not being addressed.

How can this issue be solved using the provided consultant's background and theories?

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