The following questions should be answered in the context of the company you selected in question 2, application and all examples given should relate to the company you have selected. Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the competitive strategy adopted by the Imperial Logistics
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
The following questions should be answered in the context of the company you selected in
question 2, application and all examples given should relate to the company you have selected.
Q.3.1 Step 3 of the strategic planning process is selecting a strategy. Discuss the
competitive strategy adopted by the Imperial Logistics
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