When should handouts be used to supplement graphics? A) When you wish to replace text as much as possible B) When you want the audience to study our graphics in order to understand the message C) When each audience member has different levels of interest D) When the audience is geographically diverse E) When a deeper level of detail is necessary

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When should handouts be used to supplement graphics?
 
 

A) 

When you wish to replace text as much as possible
 

B) 

When you want the audience to study our graphics in order to understand the message
 

C) 

When each audience member has different levels of interest
 

D) 

When the audience is geographically diverse
 

E) 

When a deeper level of detail is necessary
 
Which of the following is a potential drawback to transitions such as pinwheels and checkerboards?
 
 

A) 

They can act as animated shows and be more interesting to the audience.
 

B) 

They are less effective when the presentation is viewed on mobile devices.
 

C) 

They reduce the opportunity to use hyperlinks.
 

D) 

They are difficult and time consuming to create.
 

E) 

They can disrupt the flow of the presentation and make it look amateurish.
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