List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?
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9780357033791
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