What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?
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What were the objectives and purpose of the IMC?
· How do marketers and leaders combine all the main ideas and efforts into a coherent IMC?
· Is the IMC an effective when marketing to the average consumers?
Step by step
Solved in 3 steps
- what is the AIDA approach in strategic marketing?how are european markets affected by holiday shopping?Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?
- Discuss in what four ways the COVID-19 pandemic has revolutionized the marketing process in an industry of your choice. Take care to illustrate in what ways both the sellers have benefitted and in what ways they have been disadvantaged by the pandemic.What are the challenges for strategic marketing in fast changing market conditions, globalization, technology and Artificial Intelligence?What is a global marketing information system (IMIS)?
- Which of the four categories of business markets is Apple Pay best suited for, and why?1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?A marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?
- Can you think of any examples of unethical marketing? Or ways there has been government intervention to mitigate the unwarranted effects of unethical marketing (i.e. cigarettes in the 1980's)?The IMC role in the marketing (mix) strategies and possible ethical issues of concern.1. ENUMERATE THE TASKS OF GOVERNMENT IN THE NATIONAL MARKETING SYSTEM. EXPLAIN EACH IN YOUR OWN WORDS Enter your answer 2. ENUMERATE AND EXPLAIN THE ROLES OF MARKETING IN OUR ECONOMY. Enter your answer