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- Explain why The three economic areas of consumers’ incomes, inflation, and recession. are of greatest concern to most marketers?Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?how are european markets affected by holiday shopping?
- A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.A substantial increase in buying power is a contemporary marketing phenomenon that has to be contended with marketers. Using a sector of your choice, explain how you will manage the situation.Why is transparency among the people important in the market society?
- Q2. Identify ONE Megatrend from each of the following trends impacting your preferred career Social Technological Economical Environmental Political LegalWhat does economic issues have to do with the access and use of information and marketing research. What does legal issues have to do with access and use of information and marketing research. What does social issues have to do with access and use of information and marketing research. Are there pros and cons for consumers and marketers.What is market penetration ?