Discuss the challenging marketing landscape. -Uncertain economic environment -Digital age -Rapid globalization -Call for social responsibility -Growth of not for profit marketing
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- 1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?“Marketing starts with consumers and ends with consumers.” ExplainVarious people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in marketing practices which includes the actions, we do to meet our wants and needs on an economic level. Given these differences in definitions of marketing and the reasons for them, should marketing be viewed as a set of activities carried out by for-profit and nonprofit organizations, or should it instead be understood as a social activity? Give a succinct explanation of the definition(s) with appropriate Context (Ethiopian) based examples you feel best captures your understanding, and back up your assertion with facts from your marketing expertise.
- How could social marketing alleviate society's problems? Explain your answer.What type of consumer influence, and its overall effectiveness does Apple have on its audience?Can you think of any examples of unethical marketing? Or ways there has been government intervention to mitigate the unwarranted effects of unethical marketing (i.e. cigarettes in the 1980's)?
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates. Technological
- Think about a trend right now in clothing, food, or technology. Why do you think it is popular? Do you think it will last, or is it just a fad? Why? While you talk, pay attention to the present continuousHow is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.Marketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…