The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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QUESTION 14
The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except
be honest.
encourage confidence in marketing systems.
do no harm.
be profitable.
Transcribed Image Text:QUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.
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