Answered: Please take into account: Do you think…

Please take into account: Do you think that modern marketing tools like Big Data and Predictive Analytics would have been effective ten to fifteen years ago? And why is it the case?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 2DYMP

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Fundamentals of Managing Data

Data management is creating, organizing, storing and managing the data collected and created by any organization.Effective data management is a crucial part of today's world. Data management provides analytical information on the vast amount of data collected from business applications daily, which helps make critical business decisions and plan and bring out the best strategies.

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Please take into account: Do you think that modern marketing tools like Big Data and Predictive Analytics would have been effective ten to fifteen years ago? And why is it the case?

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