Ethics Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the con- sumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?
Ethics Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the con- sumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Ethics Some marketers attempt to disguise themselves
as market researchers who want to ask you questions
when their real intent is to sell something to the con-
sumer. What is the impact of this practice on legitimate
researchers? What do you think might be done about
this practice?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ffd84e449-50f1-430a-ae7f-cd65935debb5%2F9657500d-ccb2-4f1d-8de7-065df8808d62%2Fudo1o6b_processed.png&w=3840&q=75)
Transcribed Image Text:Ethics Some marketers attempt to disguise themselves
as market researchers who want to ask you questions
when their real intent is to sell something to the con-
sumer. What is the impact of this practice on legitimate
researchers? What do you think might be done about
this practice?
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