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Some people claim firms should not sell products at prices below costs. Describe several problems with this principle.
Step by step
Solved in 3 steps
- Consider two products with the same cost but different margins. Which product should have higher customer service level? Why?In your own words, differentiate consumer products and industrial products. Which of the two products is more likely hard to market?Is there a way to ensure product quality throughout the whole supply chain?
- List the key characteristic distinguishing business products from consumer products?outline the various methods. Tiger Brands can organise for research in purchasing and supply management. You are also to discuss at least three considerations in relation to Tiger BrandsMany products are now being sold online. Name three products that you believe should never be bought online but only in a real store. Explain why.
- Two similar consumer goods and compare them in terms of their use, safety, quality and cost2. Customers take into account various factors beyond just the monetary value when evaluating the worth of a product or service. The concept of 'Total Value' involves considering the overall perceived benefits in relation to the overall perceived price. Demonstrate your understanding of this concept by discussing the following scenarios, and for each, assess the Total Benefits and Total Price a Customer may consider: A Vehicle A Haircut A Laptop A Degree A ShoePick a familiar product: a camera, microwave oven, lawn tool, or something else. Shop for this product at two very different store types, say, a discount store or category killer on the one hand and a department store or smaller specialty store on the other. Then shop for it online. Compare the three shopping outlets on product assortment, services, and prices. If you were going to buy the product, where would you buy it and why?
