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outline the various methods. Tiger Brands can organise for research in purchasing and supply management. You are also to discuss at least three considerations in relation to Tiger Brands

outline the various methods. Tiger Brands can organise for research in purchasing and supply management. You are also to discuss at least three considerations in relation to Tiger Brands

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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outline the various methods. Tiger Brands can organise for research in purchasing and supply management. You are also to discuss at least three considerations in relation to Tiger Brands
GROCERIES O O O 0 0 Snacks and treats Beverages Value added meat products Home and personal care Baby 0 Condiments and ingredients Fruit and veg O In addition to our core South African business, we have operations in Nigeria and Cameroon. In recent years, we have built a sizeable exports business for our products throughout Africa. Tiger Brands prides itself on being a world-class manufacturer and marketer of everyday branded goods. Our success is underpinned by the strength of these brands and continuous improvement initiatives. We support our core brands, backed by consumer and shopper research that provides comprehensive insights into our chosen categories and markets. We also hold meaningful minority interests in associate companies: Chile: Empresas Carozzi (24,4%) (FMCG) Nigeria: UAC Foods Limited (49,0% (FMCG) Zimbabwe: Listed National Foods Holdings Limited (37,4%) (FMCG). Tiger Brands employs a total of 18 085 employees (permanent and temporary) within and outside of South Africa. This figure excludes seasonal and casual workers
Transcribed Image Text:GROCERIES O O O 0 0 Snacks and treats Beverages Value added meat products Home and personal care Baby 0 Condiments and ingredients Fruit and veg O In addition to our core South African business, we have operations in Nigeria and Cameroon. In recent years, we have built a sizeable exports business for our products throughout Africa. Tiger Brands prides itself on being a world-class manufacturer and marketer of everyday branded goods. Our success is underpinned by the strength of these brands and continuous improvement initiatives. We support our core brands, backed by consumer and shopper research that provides comprehensive insights into our chosen categories and markets. We also hold meaningful minority interests in associate companies: Chile: Empresas Carozzi (24,4%) (FMCG) Nigeria: UAC Foods Limited (49,0% (FMCG) Zimbabwe: Listed National Foods Holdings Limited (37,4%) (FMCG). Tiger Brands employs a total of 18 085 employees (permanent and temporary) within and outside of South Africa. This figure excludes seasonal and casual workers
Tiger Brands Key Divisions and Categories: GRAINS O 0 Baked goods Maize BENNY Rice O TUSTIC TORS OROS CRISIA DOCA Peaceful Skop Har kair JEYES RAD SPRACTS KOO Ingram Tiger Brands is one of Africa's largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food to middle-income consumers. We also distribute leading brands in the home, personal care and baby sectors. In South Africa, Tiger Brands has prominent market shares in a broad range of categories, growing for almost a century through acquisitions and developing its brands. Fiber Spray Cook STATUS KESKUZE CHOLE
Transcribed Image Text:Tiger Brands Key Divisions and Categories: GRAINS O 0 Baked goods Maize BENNY Rice O TUSTIC TORS OROS CRISIA DOCA Peaceful Skop Har kair JEYES RAD SPRACTS KOO Ingram Tiger Brands is one of Africa's largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food to middle-income consumers. We also distribute leading brands in the home, personal care and baby sectors. In South Africa, Tiger Brands has prominent market shares in a broad range of categories, growing for almost a century through acquisitions and developing its brands. Fiber Spray Cook STATUS KESKUZE CHOLE
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