Mohammed works for ESPN as the VP of social media. With more consumer-generated brand communities forming on ESPN, Mohammed is really interested in learning why people would join an online ESPN brand community rather than directly following the official ESPN Twitter or Facebook pages. To best conduct this type of research, what are the different types of approaches Mohammed could execute for this project? Observations and experiments Data mining and netnography Netnography and experiments Ethnography and data mining

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Mohammed works for ESPN as the VP of social media. With more consumer-generated
brand communities forming on ESPN, Mohammed is really interested in learning why people
would join an online ESPN brand community rather than directly following the official ESPN
Twitter or Facebook pages. To best conduct this type of research, what are the different
types of approaches Mohammed could execute for this project?
Observations and experiments
O Data mining and netnography
Netnography and experiments
Ethnography and data mining
Transcribed Image Text:Mohammed works for ESPN as the VP of social media. With more consumer-generated brand communities forming on ESPN, Mohammed is really interested in learning why people would join an online ESPN brand community rather than directly following the official ESPN Twitter or Facebook pages. To best conduct this type of research, what are the different types of approaches Mohammed could execute for this project? Observations and experiments O Data mining and netnography Netnography and experiments Ethnography and data mining
Trevor is studying two decades worth of results from the Summer Olympic to determine why
some countries in certain games perform better in medals than other nations. What would
be the best way to collect data on this type of research question?
Primary data
Secondary data
Syndicated data
Sample data
Experimental data
Transcribed Image Text:Trevor is studying two decades worth of results from the Summer Olympic to determine why some countries in certain games perform better in medals than other nations. What would be the best way to collect data on this type of research question? Primary data Secondary data Syndicated data Sample data Experimental data
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