Discuss, How do businesses develop pricing strategies and tactics within their marketing plan to maximize profitability and competitiveness?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Discuss, How do businesses develop pricing strategies and tactics within their marketing plan to maximize profitability and competitiveness?
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9780357033791
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Pride, William M
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