J is a wellestablished supermarket chain based in country H. It has recently launched a website that allows customers to shop for their groceries online. The goods purchased will then be delivered to the customer's home by J. Which ONE of the following effects will the website launch have on J's industry? ○ Increased threat of substitutes Increased threat of new entrants ○ Increased barriers to entry ○ Increased customer power

J is a wellestablished supermarket chain based in country H. It has recently launched a website that allows customers to shop for their groceries online. The goods purchased will then be delivered to the customer's home by J. Which ONE of the following effects will the website launch have on J's industry? ○ Increased threat of substitutes Increased threat of new entrants ○ Increased barriers to entry ○ Increased customer power

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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