Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion?
10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion?
- A) Production costs increase as sales volume increases.
- B) It is very difficult for competitors to enter the market.
- C) The cost of producing a smaller volume is negligible.
- D) The quality of the products supports high initial prices.
- E) The market for the products is highly price sensitive.
11) Managers at the Imperial Hotel Group complained that the chain's overall image was hurt because Imperial Hotel Japan was overcharging guests and providing poor service. The Imperial Hotel Group was experiencing __________ conflict.
- A) equilateral
- B) vertical
- C) multitiered
- D) communal
- E) horizontal
12) Joyce’s is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Joyce’s works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Joyce's is using ________.
- A) buzz marketing
- B) experiential marketing
- C) integrated marketing communication
- D) word-of-mouth marketing
- E) database marketing
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