7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true

7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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