Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.
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2. Review website of Gap Canada, Apple Canada.
a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.
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- Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…1. Identify a firm using urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. 2. Identify a firm using location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. 3. Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy. X CovName and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?
- a. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice. please answer in your wordsSuppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.note: APEX is the name of SHOE BRANDAND sir do it for meAjman University targets students in their 20s who are looking for undergraduate degrees in the UAE. Which segmentation strategies are behind this logic? Select one: a Psychographic and geographic segmentation O b. Demographic and psychographic segmentation c. Demographic and geographic segmentation d. Psychographic and behavioral segmentation ge Next pa
- Current market strategy of apple company on the basis of segmentation and pls explain this pic partsQ3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.
- 2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?1.Conduct a SWOT analysis on Old Mutual 2. Identify key market opportunities from the analysis for the organisation through developing an Ansoff OpportunityUtilisation analysis on Old Mutual 3. Segmentation Analysis and Profiling/Persona study and Positioning strategy on Old Mutual1). Explain the criteria of segmenting consumer market? 2). What are the strategies of target marketing?