1. Explain the importance of needs, wants, and demands and how these frame marketing Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is esserce intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager.
1. Explain the importance of needs, wants, and demands and how these frame marketing Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is esserce intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Transcribed Image Text:1. Explain the importance of needs, wants, and demands and how these frame marketing:
Activities
2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic
portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the
GE/McKinsey Matrix similar to and different from the BCG Matrix?
3. A marketing information system (MIS) is essence intervenes between the marketing
environment and the marketing manager. Discuss the four basic subsystem of an MIS and
indicate how each subsystem's information could benefit a marketing manager.
4. What is subculture? Describe at least two subcultures to which you belong and identify
any reference groups that might influence your consumption behavior.
5. Business markets have numerous characteristics that contrast sharply with consumer
markets. Discuss six of those characteristics and what implications each one carries of
marketers of business goods
Transcribed Image Text:1. Explain the importance of needs, wants, and demands and how these frame marketing:
Activities
2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic
portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the
GE/McKinsey Matrix similar to and different from the BCG Matrix?
3. A marketing information system (MIS) is essence intervenes between the marketing
environment and the marketing manager. Discuss the four basic subsystem of an MIS and
indicate how each subsystem's information could benefit a marketing manager.
4. What is subculture? Describe at least two subcultures to which you belong and identify
any reference groups that might influence your consumption behavior.
5. Business markets have numerous characteristics that contrast sharply with consumer
markets. Discuss six of those characteristics and what implications each one carries of
marketers of business goods
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