How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilities Competitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?

How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilities Competitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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