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- 2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customersDiscuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True False
- Provide two examples of sources of customer expectations from which the marketer has limited control.b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.Consumer behavior question Combine at least two segmentation bases for targeting each of the following products. Explain your choices. Men’s sneakers Women’s cocktail dresses hybrid cars d. e-readers