B2B Module 4 Discussion

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.

1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.

The company being used is Publix. Analyze the industry condition of and profit potential by identifying the five forces of the industry. Identify at least 2 major issues for EACH of the forces in the model. What are the core competencies of the company? Are these core competencies sustainable based on the VRIN criteria?

Ster-Kinekor operates in an environment that is currently being disrupted by the COVID-19 pandemic as well as streaming services such as Netflix and Amazon Prime.    show that you understand the industry your chosen brand is operating within. Provide a summary of all the things that are influencing the chosen brand’s environment. Think of PESTLE (Political, Economic, Social, Technology, Legal, Environmental) type of factors, competitors (what are they doing that is leading the way in the category?) or anything else that is influencing the industry.

List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…

For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low.   2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…

Get together with two to three other classmates for this discussion question. Then: Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge .   How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard.  Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

critically evaluate the strategic objectives to be met by a company in the automotive industry and thereafter implement legislative framework and forecasts to meet these objectives.

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?

Subway Brand Restaurant  (Sandwiches Drinkz, and etc.)   Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Also, Elaborate what you think is the value proposition of Subway when it comes to its products or services.   Help! fulfill all requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work no copy pasting, i will track those! thanks

Describe the Proton Motors marketing concept and principles. Discuss why – the understanding and execution of this concept - is the most important underlying principles of Competitive Advantage in conducting the business for Proton Motors Corporation in this time and age.

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

a) Define micromarketing and discuss its importance in creating successful marketing.b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions. i need more details

identify cigna pharmacy competitors and external environments and within recent Industry trends review the latest trends within your industry and the potential for the trends to affect your organization positively or negatively. In addition, consider major trends of other industries and the potential impact the trends may have on your organization. • Competitors website and social media presence (LinkedIn, Facebook, Twitter, etc.). Review and assess what your competition is doing. Is your competitor’s social presence more effective than yours? What can you learn from what or how they are promoting? What are their clients saying about their electronic presence?

1. Discuss the difference of marketing and marketing mix, and how does will affect you as a future business manager? 2. At present time, what approach do you prefer to use in marketing? Why? 3. How will the 4Ps, 7Ps, and 4Cs be of help in your life as a future graduate of BIT?

Kindly help  kindly help  the influence of technology and the internet on consumer behavior and analysis for today's marketers.    How has technology changed you, as a consumer, in recent years? What are the benefits and risks of online reviews, both to consumers and to marketers? What are the elements of customer value that are culturally malleable, and seem to change over time? What are the elements of strategy that don't seem to change over time?

Business and Industry Profile. This section provides an overview of the industry andmarket segment.Market size and growth trendsSignificant industry trendsStrength of major companies in the marketCompetitor’s market share.Competitors’ products and strategies

Mini Case : Analyzing consumer markets :   Please choose  the right answer :               Jim Hadley is shopping for a new car.  He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart.  He does not understand how people can trade in their cars for a new one every few years.  This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable.  He favors durability, functionality, and value in the products he buys.  He must have a vehicle that is large enough to hold his four school-aged children.  After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.    Refer to Mini-Case 7-1.  Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior. cultural social organizational personal psychological…

Please assist in writing an executive summary for Engie SA. A company in South Africa. Clearly state the main elements of the marketing plan.  15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE  Currently ENGIE adopts a decentralized model for its operations. Each asset has an SPV and an O&M company. Each with its own employees. The COO: ENGIE South Africa has oversight.

Marketing mix(toothpaste) choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

Three-line summaries of your brief observations on the following topics should be included: (what/why/advantage(s)/disadvantage(s)) The Manchester Method

You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)

View some of  Adidas' product lines (does not include subsidiaries' products): Footwear: Running shoesSkateboarding shoesSneakersFlip flops Apparel: T-ShirtsJacketsJerseysRun tightsSweatshirtsShortsSocksSport pantsSwimsuitsTrack pants Accessories: BagsGlassesHats How do these product lines fit the needs of different market segments?