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- Present woman plus size online shopping competitive advantage in canada. Where do your strengths align with your competition’s weaknesses?Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/servicePromote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialWhat is meant by advance against goods? Discuss the advantages and disadvantages of itby choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.
- How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?After a company segments its market, it needs to decide which segment (s) is most attractive to serve. Discuss the different targeting approaches that a company can utilize to serve consumers in the segment (or segments) that it may choose to target?Watch the following TVC add and explain in details as which market segmentation bases this business is using to identify and serve its target market customers? https://www.youtube.com/watch?v=OP0uJRq4Rc8
- Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?Outline and explain the theoretical and practical differences between functional and orientation approaches to marketing. Explain the reasons for your answer, are there any industries, products or activities to which either one of these approaches is unsuitable