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- THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…Summaries Lynk&Cos Internet value proposition. You should also explain how they use the content of the website to indicate their value propositions to customers.
- How might a planner decide on competitive growth strategies using tools such as the market growth/market share matrix (Figure 2.3) and product-market matrix (Figure 2.4)?Formulate the value proposition of red mango using the four benifits(functional, emotional, social and economic benifit)Write a report motivating both e-commerce and m-commerceThe report should include the following: E-commerce definition M-commerce definition Two Advantages of E-commerce Two Disadvantages of E-commerce Two Advantages of m-commerce Two Disadvantages of m-commerce Business value discussion (for both e-commerce and mcommerce)
- Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed). Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.) The Market Segments served Target customer group Demand factors Behavior aspects of buying processYour Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.What is “Business Model Design and Innovation”? Provide examples and discussion for each factor listed.
- Business plan, students are required to consider the following points: Choose a product or serviceDefine the market gapMarket and environment survey and analysis.competitor analysisConsider innovation and industry life cycleforecasting toolsChallenges and suggestions to address them if anyTake an organization of your choice and and give a brief description concerning: i. what it produces or sells ii. the industry it belongs to iii. the sector of the economy it belongs to iv. the government regulators in the sector 1. Conduct an environmental analysis for that organization i. Scan the organization's environment and identify at least 10 factors that affect the survival of the organization. ii. Monitor those factors (may be actual or based on assumed changes) iii. Forecast those factors into the next three years (assume how the factors will change in the next three years) iv. Do an assessment of the effects of the factors on the organization (how will those factors affect the organization in the next three veare andWhat precisely is meant by the term "business impact analysis" (BIA)?What are some of the roles that BIA has identified for the network at your place of business or at your house?