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write Each variable in the table below has a corresponding indicator (measurement) from the literature? Nb: independent variable:awareness,convenience and benifit, transection mode of online,preventive management dependent variable: cybercrime, development of ecommerce

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

Consider the following scenario: As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine the campaign objectives and aligning KPIs Campaign objective Aligning KPI

You are the marketing manager for Bilbo Industries. You have been asked to estimate the demand for a new toy (not aimed at adults), a remote- control rocket that sells for $300. Based on the following information, determine your optimal target market and figure out the number of people, using the chain ratio method, who would beſin the target market. Use all three segmentation variables. The # of households (HH) in the US = 100 million. HH income: $30,000 and below: 10% $30,001 - 60,000: 65% $60,001 and above: 25% Children in the HH: no kids: 65% kids below the age of 5: 15% kids 6-18: 20% Of the households with kids, 20% have only boys & 20% have only girls and 60% have both. O 35 million O 1 million O 3 million O 4 million

Yuwani’s is an Italian clothing brand. They recently entered in the Pakistani market. They have a wide range of casual and formal apparel for both men and women. They offer trendy colours and the latest Italian fashion that attracts youth, middle aged, and elder customers. They hired you as a marketing specialist for Pakistan. You are required to perform following tasks.  Identify the major competitors for the brand in Pakistan.  Discuss the four key brand strategy options and suggest any two of them for the brand in Pakistan.  As they are new in the Pakistani market, discuss the two pricing strategies and suggest one of them for Yuwani’s.

TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.

As a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases  2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning  Cite any references you used both in text and at the end of your assessment in Harvard style referencing.

As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.

Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?

Imagine you want to open up an online store. You need to know your competitor's products and their services. Google an ecommerce platform and select a product that the platform is selling (show the picture of the product). Explain what information you can obtain from the product google search based on the market segmentation below: The market can be segmented according to the market criteria into the following groups –Geographic segmentation –Psychographic segmentation –Positive market segmentation –Behavioral segmentation –Occasions –Benefits

HKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.

Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…

Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.

Crate and Barrel is an international home furnishings chain operating 120 store worldwide. In 2012 it introduced a new chain called CB2, which sells functional furnishings, furniture, and decor items at lower prices than Crate and Barrel stores. CB2 represents _____ for Crate and Barrel brand  A. Horizontal extension  B. Upscale extension  C. Downscale extension  D. None of the above

What is the significance of the Herfindahl-Hirschman Index (HHI) in measuring market concentration and competition within an industry?

what is Nissan's car company sales for the past 7 years?

Estimate the y-intercept for the sales history trend line. $45,000 $95,000 Other $80,000

Select a market or product category for study. Whether it’s a market in which the firm already competes, a new but related market or product category, or a totally new market, the overall market or product category should be clearly defined. 
 Choose a basis or bases for segmenting the market: There are no foolproof procedures for selecting segmentation variables, but the segmentation scheme must produce segments that meet the four essential criteria discussed earlier in this chapter (substantiality, identifiability, and measurability, accessibility, and responsiveness). 
 Select segmentation descriptors: Segmentation bases need to be clarified with descriptors to identify the specific segmentation variables to use. For example, if a company selects demographics as a basis of segmentation, it may use age, occupation, income, or some combination of these as descriptors. Profile and analyze segments: The purpose of this step is to determine the segments’ size, expected growth, purchase…

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

Procter & Gamble (P&G) Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectively implemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its…

Procter & Gamble (P&G)Procter & Gamble (P&G) is the world’s largest consumer products company. Some of its category-defining brands include Ivory soap, Tide detergent, Crest toothpaste, and Pampers diapers. Among its many offerings, P&G has more than 20 consumer brands in its lineup that achieve over 66.8 billion dollars or three (3) trillion pesos in 2018. P&G’s iconic brands are a result of a clearly formulated and effectivelyimplemented company strategy. The company pursues a strategy which attempts to create higher perceived value for its customers than its competitors by delivering products with unique features and attributes. Creating higher perceived value generally goes along with higher product costs due to greater innovation efforts and promotion expenses, among other things. Successful differentiators are able to command a premium price for their products, but they must also control their costs. In addition, the company was able to achieve its market…

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.

The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagram

What can be the segmentation strategy of a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? What external data can I use to support the claim that the consumers living within regions with hot climate will buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking and that sales will be higher in summer? Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital…

One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.

Answer the questions below as it relates to Targeting by Decile Grid: The Market Basket consists of the top 5 companies in the 3D printer business. In Q4 2019, the total number of 3D printers sold within the Market Basket was 10,000. Your company sold 2,000 printers which represent a 20% Market Share of this Market Basket. Assume that the Marketing Department has determined it will focus its efforts on 1,000 target accounts (customers) Using your knowledge of Targeting by Decile (3 Rows of 10 Columns (boxes) each): Title the first row AND complete the 10 columns in this row Title the second row AND complete the 10 columns in this row Title the third row AND complete the 10 columns in this row (the information in these 10 columns is NOT known with specific certainty but make it DIRECTIONALLY CORRECT)