What is the significance of the Herfindahl-Hirschman Index (HHI) in measuring market concentration and competition within an industry?
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What is the significance of the Herfindahl-Hirschman Index (HHI) in measuring market concentration and competition within an industry?
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- Why is a cross-sectional model of stock price returns likely to produce a more accurate forecast of next year's returns than the market market model?TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.What role does market segmentation play in conducting a more targeted and effective competitive analysis?
- What are the steps in conducting a market analysis?How can predictive analytics be applied in marketing to forecast customer behavior?A marketer may use both marketing research and marketing intelligence for the purpose of decision-making. Define the meaning of both terms, and discuss the circumstances under which marketing research and marketing intelligence would be of use to the marketer. Please use appropriate examples to show the usefulness of these tools? Why do companies need marketing information, and what provides marketers with the information that they need
- List What are some of the methods of Market Analysis ?How market opportunity analysis (MOA) is used?As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?Suppose you are planning to launch a new product in market. What criteria you will use for an effective market segmentation strategy?Define a marketing orientation and a product orientation. Under which strategic orientation is there a greater need for business research?