As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.
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Q: purchasing
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A: Focus group
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A: This do not require any introduction
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As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of
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- Under what conditions might a firm use multiple forecasting methods?To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?Is there a difference between forecasting demand and forecasting sales? Can demand be forecast from historical sales data?
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?In market survey, the present buying behavior and future purchasing plans of existing and potential customers are used to forecast demand. True FalseHow would a fast-moving consumer good (FMCG) retailer use collaborative forecasting to improve supply chain performance? 1) manufacturer new product introductions can be better integrated with category assortment plans 2) retail promotional plans can be shared with suppliers to reduce the bullwhip effect 3) retail promotional plans can be shared with suppliers to ensure adequate availability 4) all of the above
- Which types of application one can prefer to use Bagging and boosting methods for predictive analytics and how it can be used?One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Provide an explanation of the operation of predictive analytics and a practical application of the method.
- how is a time series module and a causal model used in a business?As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following: To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).What are some of the most common methods of market forecasting ?