BBUS470C_Report_Neptunepart2

A development corporation purchased land that will be the site of a new luxury condominium complex. Management is considering a six month market research study designed to learn more about potential market acceptance of the condominium project. Management anticipates that, if conducted, the market research study will provide one of the following two results. 1. Favorable report (F): A significant number of the individuals contacted express interest in purchasing a condominium. 2. Unfavorable report (U): Very few of the individuals contacted express interest in purchasing a condo- minium. After deciding whether to conduct the market research study, they have the following two decision alternatives. d1 = a small complex with 30 condominiumsd2 = a medium complex with 60 condominiumsFollowing this, a chance event concerning the demand for the condominiums has two states of nature. s1 = strong demand for the condominiumss2 = weak demand for the condominiumsThe payoffs, probabilities, and…

Identify a key strategic challenge for the bike company (for example, continuing to maintain its current levels of success or overcoming a key limitation that is preventing the company’s full success) and explain how/why, and based on what strategic analyses/frameworks, you reached this conclusion. b) Identify your key recommendation for addressing the strategic challenge, and explain how the company could implement this recommendation and how it would help in achieving your stated intended objective.

I am looking for following to be done for a tapware company that specializes in tapeware for disabled. 1. PEST analysis 2. Industry Environment 3. Market Potential, Market Demand and Company Demand I do not need definitions, but the analysis to be done.

(0)     A Radiant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing. The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing skin. No serious conservatively priced high-end skin care solutions existed for young skin…

Need help writing a paragraph about an error Sam & Micaela are making with their market research *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The…

As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?

139) If a company has a small portion of the market share but the industry has market growth where would it fall, and what strategy it should follow under the BCG matrix? a) It would be a question mark and the corporate office should invest capital in this business because it is growing so that mean it will likely continue in the future b) It would be a question mark and the corporate office should decide what is best for their company, whether it be allocating more resources to invest in this business or divesting the business due to the low market share c) It would be a question mark and the corporate office should divest this business because of its low market share d) It would be a question mark and the corporate office should strategize an exit plan because the future is uncertain, so it is better to exit and invest in a more pr

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

Select a company ( Henry Ford Hospital) as the subject for your situation analysis assignment. It is advantageous to slect a well known medium - larged sized comapny that readily shares information and ideally a company which you familiar. You have been hired by your selected company as a marketing strategy consultant. Creat a SWOT analysis and also describe how the company can build on its strengths and correct its weaknesses in order to take advantage of one designated opportunity in the market.

For the assignment purposes, students are required to develop a comprehensive business plan that imbibes the essence of innovation and entrepreneurship. While developing the business plan students are required to keep the following points in mind:     Choice of product or serviceIdentification of market gapMarket and environmental scanning and analysis.Competitor analysisConsideration of Innovation and industry life cycleForecasting toolsChallenges and suggestions to address if found

3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved.       Only typing answer Please explain step by step

Identify one of the emerging technologies (or research stream) in the Gartner, MIT, and World Economic Forum readings. Do additional research include 4-5 citations about the topic. Perform an analysis of the technology and develop a strategic plan by which a company (either existing or new but be sure to specify) may decide to compete.  The plan should be clearly supported by a framework or combination of frameworks (e.g. the socio-technical).  In a analysis, pay attention to the prescriptions in the Khanna article and how it might help shape a strategy.

Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…

After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.   For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:   a) Executive Summary i) Summarize all the most important aspects of your strategic marketing plan. b) Our client (buyer person) i) Describe the different types of customers the business appeals to. c) Product or service i) Evaluate the product or service according to the market need. ii) Defines the branding elements of the business.

magine you are a consultant hired to advise the Board of Directors about an innovative development that can lead the company to either sell a new product or enter a new market for an existing product. The company is a chicken farm that exports eggs    1. give an overview of the new product idea or new market. There must be a rationale/justification for, the product/service/ new market, This must be clearly described and a unique value proposition should also be included here.

Read and understand the 1 and 2 abstract below, after reading answer the following questions Abstract 1 One of the obsessions of students nowadays is social networking sites (SNS). It is often mistaken for a bad result in their studies (indeed so?); especially most parents –they have negative perceptions about this matter. It is difficult to insist to the students that it will do no good and even more difficult confront them about the bad effects of social networking sites. The research that This is an exploratory study on the use of social networking sites in language teaching Filipino The focus of this study is to determine the role that SNS plays in the process of student learning; as well as appreciating its positive and negative effects in the field of teaching especially in the Filipino language and will also find out if SNS helps in the teaching of Filipino The purpose of this paper is to find out the role played by SNS in the process of student learning; identify the positive…

When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…

XYZ Corp, a leading technology company, is introducing a revolutionary new product to the market. The product is expected to disrupt the industry with its innovative features and superior performance. However, the market already has established competitors with loyal customer bases. The company's marketing team has conducted extensive market research and identified three distinct customer segments with varying preferences and willingness to pay: Innovators: These customers are early adopters of new technology and are willing to pay a premium for cutting-edge features. They represent approximately 15% of the total market. Pragmatists: These customers value functionality and reliability over advanced features. They are price-sensitive and typically compare prices before making a purchase decision. They represent approximately 50% of the total market. Conservatives: These customers are risk-averse and prefer well-established brands with a proven track record. They are…

Q1. Suggest a real mid-sized business that has not already incorporated them into their Ten Principle & Sustainable Development Goals strategies on the United Nations org website. Use publicly available information to profile your chosen business with around 500words. (Example: Mid-sized eyewear manufacturer Warby Parker is situated in New York City. Through its dedication to sustainability and social responsibility, the company has incorporated the Ten Principles of the UN Global Compact into its business practices and strategies. With their "Buy a Pair, Give a Pair" initiative, Warby Parker, for instance, distributes a set of eyeglasses to a person in need for each pair that is purchased. The business has also taken steps to lessen its carbon footprint and gets its components sustainably)

b.    A company has implemented a new product launch strategy to introduce a new product to the market. However, the product has not received the expected response from customers. How can the company evaluate the success of its product launch strategy, and what changes can it make to improve the product's performance in the market?

Is the following statement correct?   Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model).     Please choose an answer: True Not correct

Topic: You must prepare a basic business plan for a small or medium enterprise (SME) that is either (i) hypothetical (that you envisage) or (ii) operating in real-life (with which you are somewhat familiar with). Objectives: To design the fundamentals of a business that is viable (i.e. profitable) and to ensure and demonstrate this in as many aspects of the project as possible. The following conditions must be met: - Overview: Summarize key background information about your company; explain its main purpose and aims. - Products or services: Describe your main products or services. Why could they be unique and appealing to consumers? - Target market: Is there a clear (medium or long-term') demand for it? Is it worthwhile to start dealing with it at all? Competition: What are some of the drivers of competition? What are some strengths and weaknesses of your competitors? Site selection: Some fundamental geographical and economic advantages and disadvantages of the chosen site should be…

Story:Qualco a retail luxury Furniture Company has recorded its second year of loss in the 12 years it has been in business. Every business desires to sell its product and services to the market with the least expenditure/expenses being generated to do so. Without adequate marketing, a business cannot compete in the marketplace, businesses must know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.  Qualco has not changed their marketing model in the 12 years since they began their operations. However, since they entered the market 2 other businesses have opened offering similar products. Qualco's administration Team has hired you an Organizational Learning Guru to guide them through the process of identifying how they should reverse their unprofitable trend. Their next alternative is to shut down their operations. QuestionUsing the Steps to Problem Solving, create an overview of Qualco's situation.…

* Can you give me very short answers to each question below?   1. What food would you be if you imagined yourself as a meal? 2. Which feature of the food you look like do you identify with?  3. When you consider yourself a customer, which animal do you think you are like?  4. Which feature of the animal you look like do you identify with?  5. What is the most important criterion for you when choosing the market where you will shop?  6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer?  7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do?  As a customer, explain which masks you wear in 24 hours and which roles you play.