For the assignment purposes, students are required to develop a comprehensive business plan that imbibes the essence of innovation and entrepreneurship. While developing the business plan students are required to keep the following points in mind: Choice of product or service Identification of market gap Market and environmental scanning and analysis. Competitor analysis Consideration of Innovation and industry life cycle Forecasting tools Challenges and suggestions to address if found
For the assignment purposes, students are required to develop a comprehensive business plan that imbibes the essence of innovation and entrepreneurship. While developing the business plan students are required to keep the following points in mind: Choice of product or service Identification of market gap Market and environmental scanning and analysis. Competitor analysis Consideration of Innovation and industry life cycle Forecasting tools Challenges and suggestions to address if found
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For the assignment purposes, students are required to develop a comprehensive business plan that imbibes the essence of innovation and entrepreneurship. While developing the business plan students are required to keep the following points in mind:
Choice of product or service
Identification of market gap
Market and environmental scanning and analysis.
Competitor analysis
Consideration of Innovation and industry life cycle
Forecasting tools
Challenges and suggestions to address if found
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