A company has implemented a new product launch strategy to introduce a new product to the market. However, the product has not received the expected response from customers. How can the company evaluate the success of its product launch strategy, and what changes can it make to improve the product's performance in the market?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
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  b.    A company has implemented a new product launch strategy to introduce a new product to the market. However, the product has not received the expected response from customers. How can the company evaluate the success of its product launch strategy, and what changes can it make to improve the product's performance in the market?

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9780357033791
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