Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 9, Problem 8HMP
Program Plan Intro
Customer Relationship Management (CRM):
Customer relationship management is a methodology that manages an organization’s communication with their customers.
- This method uses client’s history with the company to improve business relationships.
- Modern customer relationship management constructs sustainable and enduring customer relationships that generate value for company and customers.
Partner Relationship Management (PRM):
Partner relationship management is a mixture of software, plans, concepts, procedures that are used by corporations to modernize business process with partners who vend their products and services.
- A successful partner relationship management creates partnership between dealers and vendors that makes a profitable relationship.
- The partners may be of service providers, software vendors, value-added resellers, manufacturers, etc.
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Chapter 9 Solutions
Essentials of MIS (13th Edition)
Ch. 9.2 - Prob. 1CQ1Ch. 9.2 - Prob. 2CQ1Ch. 9.2 - Prob. 3CQ1Ch. 9.2 - Prob. 4CQ1Ch. 9.3 - Prob. 1CQ2Ch. 9.3 - Prob. 2CQ2Ch. 9.3 - Prob. 3CQ2Ch. 9.3 - Prob. 4CQ2Ch. 9 - Prob. 1IQCh. 9 - Prob. 2IQ
Ch. 9 - Prob. 3IQCh. 9 - Prob. 1RQCh. 9 - Prob. 2RQCh. 9 - Prob. 3RQCh. 9 - Prob. 4RQCh. 9 - Prob. 5DQCh. 9 - Prob. 6DQCh. 9 - Prob. 7DQCh. 9 - Prob. 8HMPCh. 9 - Prob. 9HMPCh. 9 - Prob. 11HMPCh. 9 - Prob. 12CTPCh. 9 - Prob. 13CSQCh. 9 - Prob. 14CSQCh. 9 - Prob. 15CSQCh. 9 - Prob. 16CSQCh. 9 - Prob. 17CSQCh. 9 - Prob. 18MLMCh. 9 - Prob. 19MLM
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