Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner
Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner
3rd Edition
ISBN: 9781118729274
Author: Galit Shmueli, Peter C. Bruce, Nitin R. Patel
Publisher: WILEY
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Chapter 5, Problem 4P

Consider Figure 5.16, the decile-wise lift chart for the transaction data model, applied to new data.

Chapter 5, Problem 4P, Consider Figure 5.16, the decile-wise lift chart for the transaction data model, applied to new

a. Interpret the meaning of the first and second bars from the left.

b. Explain how you might use this information in practise.

c. Another analyst comments that you could improve the accuracy of the model by classifying everything as nonfraudulent. If you do that, what is the error rate?

d. Comment on the usefulness, in this situation, of these two metrics of model performance (error rate and lift).

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ER modeling is one approach in creating a data model. There are several approaches in creating a data model (bottom up, top down, inside out, and mix). 1. explain each of these approaches!2. Then explain when we use top down, bottom up, inside out and mix? what is the function of each of the approaches?
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Consider Figure 5.12, the decile-wise lift chart for the transaction data model, applied to new data. Response 0 1 2 3 4 5 6 Mean GURE 5.12 1 2 3 4 5 6 7 8 9 10 Percentile DECILE-WISE LIFT CHART FOR TRANSACTION DATA a. Interpret the meaning of the first and second bars from the left. b. Explain how you might use this information in practice. c. Another analyst comments that you could improve the accuracy of the model by classifying everything as nonfraudulent. If you do that, what is the error rate? d. Comment on the usefulness, in this situation, of these two metrics of model per- formance (error rate and lift).

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Data Mining for Business Analytics: Concepts, Techniques, and Applications with XLMiner

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