Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.3, Problem 1LO
Summary Introduction
To identify: The 3 reasons why customers choose to shop online.
The process of buying the products through internet is known as online shopping. The product will be delivered to the customers address.
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List the reasons consumers give for why they shop online
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Recognize how different Retailers determines their best customers?
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Contemporary Marketing
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