Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 2.4, Problem 1LO
Summary Introduction
To discuss: The elements of SWOT analysis.
Elements of SWOT analysis are as follows:
- Strength
- Weakness
- Opportunities
- Threats
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Chapter 2 Solutions
Contemporary Marketing
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