Case summary:
Company PH is a popular pizza chain of more than 10,000 restaurants. On the same hand it becomes the top most internet retailer. The online business becomes more popular as it is useful mainly for females to order online and get pizzas’ delivered at door step. This becomes easier and cheaper for the consumers. It provides various choice board and personalization facilities to the consumers through web marketing.
Characters in the case:
PH Company
To discuss: The seven design elements of PH Company
Introduction:
Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.
Explanation of Solution
The seven design elements of PH Company are as follows:
- Context
- Content
- Customization
- Communication
- Commerce
- Community
- Connection
Context:
The online offerings and promotions of PH Company plays a vital role as the context of the website that is the visual design and layouts is essential to attract people.
Content:
The content in the design are digital information where the customers can easily make their purchases without facing any difficulties.
Customization:
Customization is where the customers’ preference and wants are notable by their frequent orders. The company offers a separate idea as personalized options. This called express checkouts. Here customers can make a rapid purchase as their preference is already saved.
Communication:
The all new ideas of the company was communicated to the customers that is regarding the special events, products and promotions.
Commerce:
The company provides various facilities like mobile ordering, face book orderings, and onsite buying.
Community:
The website of the company did not provide a user to user communication but it monitors the dialogs and encourages the dialogs on social media.
Connection:
The company’s website does not link to the other websites.
Thus, the above-mentioned are the seven design elements of PH Company.
Want to see more full solutions like this?
- When do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardWhat are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?arrow_forwardIdentify the objectives pursued by five of these websites. The topics of interest include e-commerce, portals, content aggregation, and website creation and management?arrow_forward
- Explain the difference between a corporatewebsite and a marketing websitearrow_forwardWhat are the essential usage and advantages of using Facebook in enterprises? How important it is to have strategic marketing for an enterprise? thank youarrow_forwardMarketing uses of social networking. Choose two onlineretailers and two manufacturers. Go to each website. Compareand contrast how all four firms use blogs and/or podcaststo market their products. Which, in your opinion, uses theseonline strategies most effectively?arrow_forward
- If you were marketing a new running shoe, what sort of mobileapplications might enhance your marketing efforts?arrow_forwardWhat are GoPro’s primary target markets? How does content marketing influence these markets?arrow_forwardA statement of a company's mission should address all of the following questions exceept? What business are we in? What products or services do we provide? How should we leverage social media to promote our company and our products? Who benefits from our efforts?arrow_forward
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning