Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 18.6, Problem 1LO
Summary Introduction
To discuss: The 8 types of sales promotion
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
Write about the objectives of sales promotion .
what are the disadvantage of sales
promotion ?
Chapter 18 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning