Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Concept explainers
Question
Chapter 17, Problem 1AMK
Summary Introduction
To discuss: The issues that arises in the communication process about the recent sales presentation.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
Expert Solution & Answer
Explanation of Solution
The issue is the miscommunication among the receiver (Person MS) and the sender (the representative of health club) as it leads to improper decoding or encoding of the text (the sales presentation). There might have been loud voice in the channel, which prevented the proper decoding of the text.
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Communication is critical for a product launch and also throughout the product’s entire life cycle. New prospects always enter business markets and customers exposed to competitors’ messages need to be reminded why they’re happy buying from you. Think about the actionable available options that you can use to communicate value of a product and service. Describe each and provide reasoning as to why you think they should be used?
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Chapter 17 Solutions
Marketing
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
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