Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.4DQ
Summary Introduction
To discuss: The four methods of joint venture used as a method for entering another country.
Introduction:
One of the method of entering the foreign market is joint venture.
Summary Introduction
To discuss: The difference of joint venture from the other methods.
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Marketing: An Introduction (13th Edition)
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