M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
Question
Book Icon
Chapter 12.2, Problem 1PC
Summary Introduction

To determine: The five groups on the diffusion of the innovation curve.

Introduction: Innovation is creation of a newer kind of already marketed products with new ideas for the goods and services produced in an economy in a given period of time.

Innovation diffusion curve is a curve that depicts the number of customers that use the innovated good in an economy in a given period of time that first increases and then tends to decrease due to which the diffusion curve is a bell-shaped curve.

Blurred answer
Students have asked these similar questions
what is the difference between market penetration and market innovation?
Describe the three step innovation process and define the term interpreneur?
Describe different types of innovation usually identified by economic and business stidies
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning