Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10.4, Problem 1LO
Summary Introduction

To outline: The 4 considerations for conducting marketing research in global market.

Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.

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Identify ethical and international issues in marketing research.
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