MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
Book Icon
Chapter 1, Problem 2QA
Summary Introduction

To determine: four P’s of marketing mix.

Introduction:

Marketing mix refers to the strategic tool used by the companies in order to attract predefined group of customers. These predefined group of customer will help other customers to have the benefit of product and service.

Blurred answer
Students have asked these similar questions
Discuss the evolution of marketing orientations and identify the positives and negatives of each of the orientations.
Discuss the four marketing management functions.
Describe in detail the four components of the marketing mix (the four P’s of marketing).