Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 1, Problem 1.8CTE
Summary Introduction
To think critically about: The skills, education, and experience required in the field of marketing and a company’s career opportunity in the marketing field.
Introduction:
Marketing is a wide area where persons with marketing skills,
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Marketing: An Introduction (13th Edition)
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- Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning)arrow_forwardGive Explanation and Examples 1.Identify and define several basic components underlying marketing . 2. Enumerate and explain traditional approaches of marketing. Choose a classmate - How will you promote/sell/hire your selected classmate in the most creative way possible.arrow_forwardImagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.arrow_forward
- In two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing?arrow_forwardYou are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales. Your report needs to: Explain three or more company benefits of collecting customer data. Explain what type of customer data the 3-D printing company should collect and why. Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.arrow_forwardDiscuss the case for marketing to be viewed as a profession. How does this relate to both the nature of the responsibilities that are given to the marketing function and also to the nature of the actual job of a marketing manager?arrow_forward
- Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?arrow_forwardMarketers are increasingly held accountable for demonstrating marketingsuccess. Research the various marketing metrics, in addition to those described in the chapter and Appendix 3, used by marketers to measure marketing performance. Write a brief report of your findings. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.arrow_forward
- What market research did Warby Parker need to complete before deciding if their business would be successful? Do you believe the company's platform to donate a pair to someone in need for every purchase adds value to the brand? Why or why not?arrow_forwardAs future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.arrow_forwardWhat is the market share, who are their customers, what country of origin, mission, company's unique selling proposition of Condé Nast?arrow_forward
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