Why is HCL targeting the youth for its Laptops? How does this fit into their CRM strategy? Justify. Explain Briefly

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Why is HCL targeting the youth for its Laptops? How does this fit into their CRM strategy? Justify. Explain Briefly

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