Compare and contrast the two best brands 2. Now look at the two weakest brands (from chart 1) and identify (from chart 2) why are they under-performing. Consider the importance of the attribute to the consumer’s purchase decision as well. What should these brands do to improve their overall scores (that is, gain more favorable consumer attitudes)? 3. Do you think that it is helpful breaking down consumer attitudes to this level of detail? Why/why not?
Compare and contrast the two best brands 2. Now look at the two weakest brands (from chart 1) and identify (from chart 2) why are they under-performing. Consider the importance of the attribute to the consumer’s purchase decision as well. What should these brands do to improve their overall scores (that is, gain more favorable consumer attitudes)? 3. Do you think that it is helpful breaking down consumer attitudes to this level of detail? Why/why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Compare and contrast the two best brands
2. Now look at the two weakest brands (from chart 1) and identify (from chart 2) why are they under-performing. Consider the importance of the attribute to the consumer’s purchase decision as well. What should these brands do to improve their overall scores (that is, gain more favorable consumer attitudes)?
3. Do you think that it is helpful breaking down consumer attitudes to this level of detail? Why/why not?
Transcribed Image Text:Attribute Ratings and Importance
10.00
9.00
8.00
7.00
6.00
5.00
4.00
3.00
2.00
1.00
0.00
Quality
Tasty
Easy
For Kids
Variety
Authentic
Good Snack Good Meal
Dietary
Trusted
A
B
ID E
IF
H
IMPORTANCE
Transcribed Image Text:Total Attribute Scores
400
alillul
350
300
250
200
150
100
50
A
В
D
E
F
G
H
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