Which of the following statements best describe a focus strategy: Select one or more: U a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. O d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.
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- From a managerial perspective, which is NOT one of the important functions of marketing research: Causal Function Predictive Function Diagnostic Function Descriptive Function Creative FunctionThe goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wants11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation
- Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors
- An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.China is one of the biggest manufacturer in the world and also a good example of producing expanded product which are highly available and affordable to consumer in the market. This is an example of Marketing orientation known as: Group of answer choices a. marketing concept b. selling concept c. marketing management concept d. production conceptAccording to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.
- The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?True or False? Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making. Lifestyle is a person's pattern of living as expressed in his or her psychographics.In marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in nature