Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following: How will your target audience form a perception of your brand?  What decisions regarding brand creation and communications must marketers manage to build successful brands?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.