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- Type the correct answer in each box. Spell all words correctly. Which term describes a business that gives users access to the Internet for monthly, quarterly, or yearly charges? A(n) is a business that provides users the access to the Internet for monthly, quarterly, or yearly charges.A company may have many Customers depending on it size and industry in which it operates. Explain in your own words who are the company’s customers.explain transactional relationship between a buyer and seller with a practical example to support your explanation
- For this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision? Simulated Business Scenario: The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product. Questions: For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by…Which of the following firms has the least incentive to advertise? Explain (Consider both of the cases) and graph. A manufacturer of breakfast cereal A wholesaler of crude oilImproving the rate at which customers return is a key part of every successful business plan. Identify at least two businesses that use this method, and describe why they do so.
- Discuss in detail the 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.One of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.How to figure out your most profitable customer, and how to avoid your bad customer that costing you money.
- A firm operates in a market dominated by two firms of which it is one. It is considering investing in an advertising campaign with the aim of boosting profits. In deciding the scale and scope of the campaign (and indeed whether it will invest in the campaign at all), what factors would you recommend it should consider?Groups Explain your answer in no more than five (5) but no less than three (3) sentences. 1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?What type of information would you collect about your customers, and how would you use this information to increase the sales and profit of the store?