GroupsExplain your answer in no more than five (5) but no less than three (3) sentences.1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each.2. How important is their selling price regarding the company's long-term sustainability?3. In your opinion, how can they further improve their business? Case Analysis: PricingBENTESLOS"Did you say P20?" How far can that go? Well for this dine-in restaurant, it can give yourtummy just what it needs to be happy. Dennis and Tess Soriano together with theirfamily made this possible through Bente Silog.Bente Silog serves meals for 20 which targets students and workers belonging to thelower income bracket. They serve "silog" meals which is a common Filipino term for acombination of fried rice and egg. Added breakfast viands like longganisa (sausage),ham, and tapa (beef) would then make it more interesting and filling.One of the challenges of Bente Silog was to reassure their customers that their food isclean. Due to its price, people had the notion that it was not safe. Their food andcommissaries are actually approved by the Food and Drug Administration soeventually, they were able to convince their customers that their food was safe, justreally affordable.Their profits are very minimal at P3-P5 for each meal. It is given that they have tocontinually seek for ways to minimize costs. To do this, they source their ingredientslocally and many of their recipes are home-made. Other than that, family membershelp out in the store to minimize the need to hire more employees. Even up to now,many people doubt their food's safety and their concept's credibility. Now that they areopen for franchising, some people think that they are a scam or a fly-by-night companyespecially so that even their franchise packages are low priced. This, however, did notstop them from expanding as shown by their 23 franchisees in Luzon.Even if the future isn't predictable, they still wish to keep their promise of offering mealsfor P20 years from now.

Businesses set a price for each commodity. However, calculating the price can be achieved in a…

1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?

1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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