Vision statement of Nedbank: “To be the most admired financial services provider in Africa by our staff, clients, shareholders, regulators and society” Foster and Akdere provide useful guidelines pertaining to the attributes associated with vision statements. Consider the above case, and evaluate Nedbank’s Vision statement according to the following: Q1. Challenge

Vision statement of Nedbank: “To be the most admired financial services provider in Africa by our staff, clients, shareholders, regulators and society” Foster and Akdere provide useful guidelines pertaining to the attributes associated with vision statements. Consider the above case, and evaluate Nedbank’s Vision statement according to the following: Q1. Challenge

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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