The level of sales at the break-even point is calculated: a. Fixed costs/Unit contribution margin in % b. Variable costs/Fixed costs c. Sales/Gross margin in %
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The level of sales at the break-even point is calculated:
a. Fixed costs/Unit contribution margin in %
b. Variable costs/Fixed costs
c. Sales/Gross margin in %
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- 20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the productMisu Sheet, owner of the Bedspread Shop, knows his customers will pay no more than $120 for a comforter. Misu wants a 30% markup on selling price. What is the most that Misu can pay for a comforter? Assume Misu Sheet wants a 30% markup on cost instead of on selling price. What is Misu's cost? Round to the nearest cent.i will 10 upvotes urgent Which of the following statements correctly describes Veblen Goods? (a) These are the goods for which demand increases as the price increases. (b) These are the goods with no opportunity cost. (c) These are the inferior goods whose demand remains constant irrespective f change in prices. (d) These are the goods for which demand increases as the prices fall.
- 21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitabilityWhich cereal is the better buy: Brand A, on sale at $10 for five 12.8-ounce boxes or Brand B, which costs $10 for four 16.9-ounce boxes?1. At a local Bed and Bath Superstore, the manager knows her customers will pay no more than $390 for a bedspread. The company wants a 40% markup on selling price. What is the most that the company can pay for a bedspread to realize the required markup?
- In a vertically integrated company, a commonly used pricing rule for transferred resources allows the selling division to add an appropriate markup to the cost incurred in the manufacturing process. This policy can be considered as a personal control. financial control. output control. behavior control..The marketing manager of a large truck manufacturer was surprised to learn that the price lists generated by his department had little relation to the prices that were actually charged to customers. The company’s finance department often changed the prices to conform to profit goals before the prices reached the company’s sales force. The salespeople often gave customers discounts to increase their sales volume. The operations manager made price adjustments to accommodate delays in promised shipping times. a. Why is this situation undesirable for the company?The more formal "business 3 points attire" look of corporate dress of the 1980s and 1990s gave way to the "business casual" look of the 2000s and 2010s. This is an example of a: * Business Casual vs. Business Fad Style O Subculture Fashion
- 4. Astore is currently offering a 60% discount on all items purchased. Your cashier is trying to convince you to open a store credit card and says to you, "In addition to the 60% discount you are receiving for purchasing these items on sale today, you will get an additional 20% off for opening a credit card account. That means you are getting 105% off!" %3D a. What is the mistaken assumption here? b. Why is that assumption incorrect? c. If you did truly have 80% discount, explain what should happen when you go to the counter to buy $500 worth of items? show calculation d. If you got your 60% discount and opened up the card for an additional 20%, what is the actual % discount you would receive? show calculation e. Is it better to apply the 60% discount first or the 20% discount first?_show calculationThe following are the criteria for evaluating price metrics except: a. tracks with differences in value across segments b. is easy to measure and enforce c. offering economic value and design d. tracks with differences in cost to serveValue in use pricing does not vary from one product to another. sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used. Omerely sets the price at what customers expect to pay. sets a rather high price to suggest high quality or high status. is determined by online auctions.